Strategic Planning


Slimnaturally manufactures slimming and skin care products. It wants to tap the Internet market. Before coming out in a big way, Cybernetix advised them to test the waters by building a simple informative test web site detailing the company's products.

Cybernetix created online surveys targeted at consumers and makers of similar products. The data gathered from these surveys enabled Cybernetix and Silmnaturally to gauge consumer response as well as to identify potential partners for strategic alliances. This analysis has resulted in the decision to create a B2B portal for the beauty and health care industry. As a part of next phase, development of this portal is underway.